Cookie Policy

Last Updated: 1st January 2026

Effective Date: 1st January 2026

1. What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

Cookies contain information that is transferred to your device's hard drive. They help us recognise your device and store some information about your preferences or past actions on our website.

This Cookie Policy explains what cookies are, how we use them on the futurebridge website, the types of cookies we use, and how you can manage your cookie preferences.

2. Why We Use Cookies

We use cookies for several reasons, including to enhance your browsing experience, analyse website performance, and deliver personalised content and advertisements. Specifically, we use cookies to:

  • Ensure our website functions properly and securely
  • Remember your preferences and settings
  • Analyse how visitors use our website to improve user experience
  • Provide relevant content and advertisements
  • Measure the effectiveness of our marketing campaigns
  • Enable social media features and functionality
  • Comply with legal requirements and user consent preferences

Without cookies, some features of our website may not function properly, and your user experience may be diminished.

3. Types of Cookies We Use

We use different types of cookies on our website, each serving specific purposes. Below are the categories of cookies we use:

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.

Legal Basis: These cookies are necessary for the legitimate interest of operating our website.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to track website performance, user behaviour, and traffic sources.

Legal Basis: These cookies require your explicit consent, which you can provide or withdraw through our cookie banner.

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. They remember your preferences and settings to improve your user experience.

Legal Basis: These cookies require your explicit consent, which you can manage through our cookie preferences.

Marketing/Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may be used by advertising partners to build a profile of your interests and show you relevant adverts on other sites. We use Google Ads for remarketing and advertising purposes.

Legal Basis: These cookies require your explicit consent, which you can provide or withdraw at any time.

4. Specific Cookies We Use

Below is a detailed table of the specific cookies used on our website, their purposes, and duration:

Cookie Name Provider Purpose Duration Type
cookie_consent futurebridge Stores user cookie consent preferences 1 year Necessary
_ga Google Analytics Distinguishes unique users and sessions 2 years Analytics
_gid Google Analytics Distinguishes unique users 24 hours Analytics
_gcl_au Google Ads Stores and tracks conversions 90 days Marketing
_gcl_aw Google Ads Tracks ad clicks and conversions 90 days Marketing
IDE Google Ads Enables remarketing and personalised ads 1 year Marketing
user_preferences futurebridge Stores user interface preferences 6 months Functional

5. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We use several third-party services that may set their own cookies:

Google Analytics

We use Google Analytics to analyse website usage and improve our services. Google Analytics sets cookies to track user interactions and compile statistical reports.

Google Ads

We use Google Ads for advertising and remarketing purposes. These cookies help us show relevant advertisements and measure campaign effectiveness.

Google Fonts

We use Google Fonts to enhance the visual appearance of our website. Google Fonts may set cookies to optimise font loading and delivery.

These third-party services have their own privacy policies and cookie policies, which govern how they collect and use information.

6. Managing Your Cookie Preferences

You have several options for managing cookies on our website. You can control and customise your cookie preferences through our cookie consent banner and browser settings.

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Customise your cookie preferences by category

You can change your cookie preferences at any time by clicking the "Manage Cookies" link in our website footer or by clearing your browser cookies and revisiting our site.

Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View and delete existing cookies
  • Block all cookies
  • Block third-party cookies
  • Clear all cookies when you close your browser
  • Open a "private" or "incognito" browsing session

Please note that blocking all cookies may affect the functionality of our website and other websites you visit.

7. Google Consent Mode v2

Our website implements Google Consent Mode v2, which allows us to respect your cookie preferences while still providing basic functionality. This technology:

  • Adjusts how Google Analytics and Google Ads behave based on your consent choices
  • Enables conversion modelling when ads cookies are declined
  • Ensures compliance with privacy regulations across different regions
  • Provides aggregate and anonymous insights while respecting individual privacy choices

When you decline marketing or analytics cookies, Google Consent Mode ensures that your privacy preferences are respected while still allowing us to measure website performance in an aggregated, privacy-preserving manner.

8. Cookie Retention and Deletion

Different cookies have different retention periods, as specified in our cookie table above. Some cookies are deleted when you close your browser (session cookies), while others persist for longer periods (persistent cookies).

You can delete cookies at any time through your browser settings. Additionally, if you withdraw your consent for certain cookie categories, we will stop setting those cookies, and existing cookies of that type will be deleted or will expire according to their normal retention period.

We regularly review our cookie usage and retention periods to ensure they remain necessary and proportionate for their intended purposes.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie usage, legal requirements, or business practices. When we make significant changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you through our website or email if you have subscribed to our communications
  • Request renewed consent if required by applicable law

We encourage you to review this Cookie Policy periodically to stay informed about our cookie practices.

10. Contact Us

If you have any questions about this Cookie Policy, our use of cookies, or your privacy rights, please contact us using the information below:

futurebridge AG

Hauptstraße 43

45719 Essen

North Rhine-Westphalia, Germany

Phone: +49 201 9108607

Privacy Email: privacy@futurebridge.world

General Email: contact@futurebridge.world

For more information about how we handle your personal data, please refer to our Privacy Policy.